{"id":24547,"date":"2025-01-20T09:00:28","date_gmt":"2025-01-20T08:00:28","guid":{"rendered":"https:\/\/smapiugroup.com\/?p=24547"},"modified":"2026-10-07T16:26:57","modified_gmt":"2026-10-07T14:26:57","slug":"un-detersivo-in-cristalli-per-crescere-nel-mercato-linnovazione-di-marca-2025","status":"publish","type":"post","link":"https:\/\/smapiugroup.com\/en\/2025\/01\/un-detersivo-in-cristalli-per-crescere-nel-mercato-linnovazione-di-marca-2025\/","title":{"rendered":"Un Detersivo in Cristalli per Crescere nel Mercato: L\u2019Innovazione di Marca 2025"},"content":{"rendered":"<p data-path-to-node=\"1,0\">Nel panorama della detergenza per la casa, l\u2019innovazione formulativa risponde in modo sempre pi\u00f9 mirato all&#8217;ottimizzazione dell&#8217;efficacia lavante e alla razionalizzazione delle risorse. In occasione di Marca 2025, tra i principali appuntamenti fieristici per la distribuzione moderna, \u00e8 stato presentato il nuovo detersivo in cristalli, un formato sviluppato per introdurre parametri d&#8217;uso pi\u00f9 efficienti nel bucato quotidiano.<\/p>\n<p data-path-to-node=\"1,1\">La referenza si caratterizza per una formulazione anidra ad alta concentrazione di attivi, che garantisce elevate prestazioni smacchianti con dosaggi contenuti rispetto ai formati liquidi tradizionali. L&#8217;assenza di acqua aggiunta nella ricetta consente inoltre di adottare imballaggi a prevalenza carta riciclabile, riducendo drasticamente il ricorso ai flaconi in plastica monouso e tagliando i pesi e i volumi logistici, con conseguente contenimento delle emissioni correlate al trasporto merci.<\/p>\n<p data-path-to-node=\"1,2\">Lo sviluppo di questa soluzione consolida una strategia industriale fondata sul controllo dei consumi e sul rigore qualitativo delle materie prime. Con il formato in cristalli, la cura del bucato unisce praticit\u00e0 d\u2019uso, dosaggio controllato ed elevata resa lavante, offrendo un&#8217;alternativa funzionale e a minore impronta materica per i gesti di pulizia quotidiana.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nel panorama della detergenza per la casa, l\u2019innovazione formulativa risponde in modo sempre pi\u00f9 mirato all&#8217;ottimizzazione dell&#8217;efficacia lavante e alla razionalizzazione delle risorse. In occasione di Marca 2025, tra i principali appuntamenti fieristici per la distribuzione moderna, \u00e8 stato presentato il nuovo detersivo in cristalli, un formato sviluppato per introdurre parametri d&#8217;uso pi\u00f9 efficienti nel [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24548,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68],"tags":[89],"siti":[65],"class_list":["post-24547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rassegna-stampa","tag-20-gennaio-2025","siti-smapiu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un Detersivo in Cristalli per Crescere nel Mercato: L\u2019Innovazione di Marca 2025 - SMAPI\u00d9 GROUP<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un Detersivo in Cristalli per Crescere nel Mercato: L\u2019Innovazione di Marca 2025 - SMAPI\u00d9 GROUP\" \/>\n<meta property=\"og:description\" content=\"Nel panorama della detergenza per la casa, l\u2019innovazione formulativa risponde in modo sempre pi\u00f9 mirato all&#8217;ottimizzazione dell&#8217;efficacia lavante e alla razionalizzazione delle risorse. 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