{"id":24635,"date":"2023-04-04T09:00:46","date_gmt":"2023-04-04T07:00:46","guid":{"rendered":"https:\/\/smapiugroup.com\/?p=24635"},"modified":"2025-05-13T09:49:23","modified_gmt":"2025-05-13T07:49:23","slug":"smapiu-su-lunione-sarda-la-battaglia-di-mister-carta-contro-la-plastica","status":"publish","type":"post","link":"https:\/\/smapiugroup.com\/en\/2023\/04\/smapiu-su-lunione-sarda-la-battaglia-di-mister-carta-contro-la-plastica\/","title":{"rendered":"Smapi\u00f9 su L&#8217;Unione Sarda: La Battaglia di Mister Carta Contro la Plastica"},"content":{"rendered":"<p>Il <strong>4 Aprile 2023<\/strong>, <em>L&#8217;Unione Sarda<\/em> ha dedicato un approfondimento a <strong>Marco Carta<\/strong>, l\u2019imprenditore che ha trasformato il suo nome in un simbolo di innovazione e sostenibilit\u00e0. <strong>Mister Carta<\/strong>, il suo marchio e filosofia, rappresenta la lotta concreta contro l\u2019uso eccessivo della plastica nel settore della detergenza, dimostrando che \u00e8 possibile eliminare del tutto gli imballaggi in plastica e adottare soluzioni pi\u00f9 rispettose dell\u2019ambiente.<\/p>\n<p>L\u2019articolo racconta il percorso imprenditoriale di Marco Carta, dalle sue radici in <strong>Olbia<\/strong> fino alla fondazione di <strong>Smapi\u00f9<\/strong>, l\u2019azienda che ha rivoluzionato il mercato con prodotti <strong>plastic-free<\/strong> e completamente innovativi. Dalla <strong>candeggina in pastiglie<\/strong>, premiata nel 2016 come <strong>prodotto dell\u2019anno<\/strong>, ai <strong>detergenti in carta<\/strong> che si ricostituiscono con l\u2019acqua, ogni proposta di Smapi\u00f9 si \u00e8 dimostrata un passo avanti nella sostenibilit\u00e0.<\/p>\n<p>Il libro <strong>&#8220;Da Marco Carta a Mister Carta&#8221;<\/strong>, citato nell\u2019articolo, approfondisce non solo questa avventura imprenditoriale ma anche i meccanismi del marketing che influenzano le scelte dei consumatori. Con una forte critica al <strong>greenwashing<\/strong>, Marco Carta invita a una maggiore consapevolezza sugli acquisti e sulle vere innovazioni nel settore della detergenza.<\/p>\n<p>Con un fatturato in forte crescita e una strategia espansiva, Smapi\u00f9 continua a guidare il cambiamento nel mercato, confermando che la plastica pu\u00f2 essere superata con scelte intelligenti e sostenibili.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il 4 Aprile 2023, L&#8217;Unione Sarda ha dedicato un approfondimento a Marco Carta, l\u2019imprenditore che ha trasformato il suo nome in un simbolo di innovazione e sostenibilit\u00e0. Mister Carta, il suo marchio e filosofia, rappresenta la lotta concreta contro l\u2019uso eccessivo della plastica nel settore della detergenza, dimostrando che \u00e8 possibile eliminare del tutto gli [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68],"tags":[84],"siti":[66,65],"class_list":["post-24635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rassegna-stampa","tag-4-aprile-2023","siti-mr-carta","siti-smapiu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smapi\u00f9 su L&#039;Unione Sarda: La Battaglia di Mister Carta Contro la Plastica - SMAPI\u00d9 GROUP<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smapi\u00f9 su L&#039;Unione Sarda: La Battaglia di Mister Carta Contro la Plastica - SMAPI\u00d9 GROUP\" \/>\n<meta property=\"og:description\" content=\"Il 4 Aprile 2023, L&#8217;Unione Sarda ha dedicato un approfondimento a Marco Carta, l\u2019imprenditore che ha trasformato il suo nome in un simbolo di innovazione e sostenibilit\u00e0. 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