{"id":24684,"date":"2025-01-01T09:00:31","date_gmt":"2025-01-01T08:00:31","guid":{"rendered":"https:\/\/smapiugroup.com\/?p=24684"},"modified":"2026-10-07T17:07:43","modified_gmt":"2026-10-07T15:07:43","slug":"smapiu-su-cairorcs-media-informare-per-un-futuro-piu-pulito","status":"publish","type":"post","link":"https:\/\/smapiugroup.com\/en\/2025\/01\/smapiu-su-cairorcs-media-informare-per-un-futuro-piu-pulito\/","title":{"rendered":"Smapi\u00f9 su CairoRCS Media: Informare per un Futuro pi\u00f9 Pulito"},"content":{"rendered":"<p data-path-to-node=\"1,0\">La comunicazione gioca un ruolo fondamentale nell&#8217;orientare le scelte d&#8217;acquisto verso abitudini pi\u00f9 attente ed efficienti, ed \u00e8 su questo presupposto che Smapi\u00f9 ha strutturato la propria collaborazione editoriale con CairoRCS Media. Attraverso una pianificazione integrata che comprende TV, quotidiani, periodici e canali digitali, Smapi\u00f9 presenta a un pubblico sempre pi\u00f9 vasto la propria offerta di soluzioni concentrate e a ridotto consumo di risorse.<\/p>\n<p data-path-to-node=\"1,1\">Forte di un network editoriale ad alta diffusione tra Italia e Spagna, CairoRCS Media offre piattaforme di rilievo per approfondire temi centrali nella gestione dei consumi, come la progressiva riduzione della plastica monouso negli imballaggi e la scelta di formule ad alta concentrazione di attivi.<\/p>\n<p data-path-to-node=\"1,2\">Smapi\u00f9 impiega questi canali per illustrare l&#8217;evoluzione tecnica delle proprie formulazioni per la cura della casa, evidenziando come prestazioni di lavaggio elevate possano integrarsi con una gestione razionale dei materiali di confezionamento. Attraverso approfondimenti dedicati e messaggi puntuali, l\u2019azienda mostra come sia possibile semplificare la routine domestica abbattendo pesi, volumi di trasporto e produzione di rifiuti.<\/p>\n<p data-path-to-node=\"1,3\">La capillarit\u00e0 del circuito media consente a Smapi\u00f9 di valorizzare la trasparenza informativa, portando al centro del dibattito i vantaggi dei formati anidri e delle confezioni in carta riciclabile. Un dialogo costante con i consumatori per promuovere una conoscenza approfondita delle formulazioni e delle corrette modalit\u00e0 d&#8217;uso dei prodotti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La comunicazione gioca un ruolo fondamentale nell&#8217;orientare le scelte d&#8217;acquisto verso abitudini pi\u00f9 attente ed efficienti, ed \u00e8 su questo presupposto che Smapi\u00f9 ha strutturato la propria collaborazione editoriale con CairoRCS Media. Attraverso una pianificazione integrata che comprende TV, quotidiani, periodici e canali digitali, Smapi\u00f9 presenta a un pubblico sempre pi\u00f9 vasto la propria offerta [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[72],"tags":[93],"siti":[65],"class_list":["post-24684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi-e-fiere","tag-1-gennaio-2025","siti-smapiu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smapi\u00f9 su CairoRCS Media: Informare per un Futuro pi\u00f9 Pulito - SMAPI\u00d9 GROUP<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smapi\u00f9 su CairoRCS Media: Informare per un Futuro pi\u00f9 Pulito - SMAPI\u00d9 GROUP\" \/>\n<meta property=\"og:description\" content=\"La comunicazione gioca un ruolo fondamentale nell&#8217;orientare le scelte d&#8217;acquisto verso abitudini pi\u00f9 attente ed efficienti, ed \u00e8 su questo presupposto che Smapi\u00f9 ha strutturato la propria collaborazione editoriale con CairoRCS Media. 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